Pricing
Simple fees, capped on every sale.
The Free plan is $0 a month. Pay a small fee on card sales only, never more than your plan’s cap; Stripe’s processing is separate. Cash and checks are always free, and your supporters never see a tip prompt.
Showing annual prices.
Plans
Free
For a first fundraiser or a small group.
Join the waitlist$0/mo
Free forever
- 1 admin seat
- 1 active campaign
- Roster import and member tracking
- Low-stock email alerts
- Cash, checks and Venmo always $0
- First 10 online sales with no UnitTally fee
- Free transaction grants
-
Recommended
Plus
For groups running several campaigns a year.
Join the waitlist$12/mo
$144 billed annually
Everything in Free, and:
- 5 admin seats
- Unlimited campaigns
- Custom pages
- Custom accent color
- Group standings
Pro
For big-ticket sales and large programs.
Join the waitlist$64/mo
$768 billed annually
Everything in Plus, and:
- Unlimited admin seats
- Custom domain
- No UnitTally footer credit
- Countdown and low-stock badges
- Group competitions
- Packing slips
When does a paid plan pay off? For sales under the caps, Plus pays for itself at about $1,200 a month in card sales, and Pro beats Plus at about $6,900 a month.
Need just one Pro feature on Free or Plus? A custom domain and removing the UnitTally footer credit are each sold as a monthly add-on.
Enterprise, for schools and districts
Overseeing fundraising for a whole school or district, with many groups under it? Tell us how yours is set up, and we’ll talk through how UnitTally can fit.
What one sale costs on each plan.
Pick a sale. The cap is why big tickets stay cheap: a $1,000 gala table never pays more than $20 in UnitTally fees on Free.
One $55 card sale. Free: UnitTally fee $1.68, group keeps $51.42. Plus: UnitTally fee $1.13, group keeps $51.97. Pro: UnitTally fee $0.71, group keeps $52.39.
| Per sale | Free | Plus | Pro |
|---|---|---|---|
| UnitTally fee | Capped$1.68 | Capped$1.13 | Capped$0.71 |
| Card processing | $1.90 | $1.90 | $1.90 |
| Your group keeps | $51.42 | $51.97 | $52.39 |
For comparison, a zero-fee platform would ask the buyer to add a tip of about $9.35. How tip-based platforms work
What’s always free.
On every plan, including Free.
- Cash, checks and Venmo$0 in fees
Payments you collect outside UnitTally never carry a UnitTally fee.
- Setup and onboardingFree
Account, campaigns, product listings, roster import and every member’s share link.
- Supporter list and storefrontBuilt in
Purchase history and seller credit for every supporter, plus your storefront’s logo and welcome message.
- Your first 10 online sales$0 UnitTally fee
Test with real buyers before you commit. Stripe’s processing still applies.
- Free transaction grantsEarned
When families shop your Amazon wishlist links, confirmed affiliate earnings come back as free transactions, one for every $5 earned.
Where the money goes.
We never hold your money. Card sales land in your group’s own Stripe account and pay out to your bank on Stripe’s standard schedule.
Your own Stripe account
UnitTally connects with Stripe Connect Standard. Charges go straight to your account, not ours.
Nonprofit processing rate
Stripe charges about 2.9% + 30¢, or about 2.2% + 30¢ for verified 501(c)(3) nonprofits.
“Cover the fees,” off by default
An optional checkbox lets a supporter cover both fees, using an estimate of Stripe’s. Checkout shows every line before they pay.
Is the Free plan really free?
It costs $0 a month. You pay only on card sales: 2.5% + 30¢ to UnitTally, never more than $20 a sale, plus Stripe’s processing. Cash, checks and Venmo are free, and your first 10 online sales carry no UnitTally fee.
Do supporters pay anything extra?
Not unless they choose to. UnitTally never shows a tip prompt. Checkout offers an optional “cover the fees” checkbox, off by default, that a supporter can tick to cover both fees.
Why is “cover the fees” an estimate?
Stripe’s exact fee depends on the card. Amex, international and some business cards cost more. Checkout shows the itemized total before anyone pays, and any gap between the estimate and Stripe’s fee settles to your group, never to UnitTally.
How is this different from zero-fee platforms?
Zero-fee platforms are free to your group because they ask each supporter to add a tip, usually 15% to 17% of the order. Your group pays UnitTally’s small, capped fee plus Stripe’s card processing instead, and supporters can choose to cover both. Read the comparison.
Do we need a bank account?
Only to accept online card payments, through your own Stripe account. Groups that take only cash and checks can use UnitTally without one.
Can we pay for a plan from our bank account?
Yes. The Plus and Pro plans and every add-on can be paid by card or by ACH debit from your group’s bank account, through Stripe. That suits PTAs and PTOs whose bylaws rule out cards.
What happens to the fees when we refund an order?
UnitTally keeps its fee, even on a full refund. A refund returns the item prices; on a full refund, your group can also choose to refund the fees the buyer covered, and that money comes out of your Stripe balance. A refunded sale that carried no UnitTally fee still counts toward your first 10. Whether Stripe returns any of its processing fee depends on Stripe’s terms. See the refund terms.
Is there a minimum card sale?
Yes, $1. Below a dollar, the flat 30¢ parts of UnitTally’s fee and Stripe’s fee would eat most of the charge, so card checkout starts at $1. Cash and check orders have no minimum.
Be first on the Free plan.
We’re onboarding groups for the 2026 season. Your first 10 online sales carry no UnitTally fee.